AI SEOSeptember 2, 2026
What AI Overviews Actually Mean for Your Organic Traffic
AI Overviews sit above the classic ten blue links. Here is how to read the impact on clicks and what to change first.
6 min readAI SEO & Digital Marketing Strategist
15 years running search and paid campaigns. Now helping brands show up where AI is looking.
I've spent over a decade building SEO, Google Ads, and Meta Ads programs that move revenue, not just rankings. Today I bring that same practitioner's eye to AI search — AI Overviews, LLM citations, and the shift in how people find answers.
As Seen In
15+Years in digital marketing
SEO / Google Ads / Meta AdsChannels run end to end
AI SearchWhere the focus is now
What I do
One operator across the whole funnel
Search and paid have always worked better together than in silos. I run all four so what I learn in one channel sharpens the others.
SEO
Technical foundations, content that answers real intent, and the internal structure that makes pages eligible to rank and be cited.
Learn moreAI SEO
Getting your brand surfaced in AI Overviews and cited by LLMs — the plain-language answers and evidence models actually quote.
Learn moreGoogle Ads
Search and Performance Max built around clean conversion tracking, tight negatives, and spend that maps to pipeline, not clicks.
Learn moreMeta Ads
A creative-led testing cadence that keeps CPA in check after signal loss, with concepts judged on cost per result, not opinion.
Learn moreTrack record
An evolution, not a pivot
The through-line is the same: understand how people find things, and get brands in front of them. The channels just keep changing.
- 2011
Started in digital marketing
Cut my teeth on organic search and early paid campaigns when ranking meant ten blue links and a lot of manual work.
- 2015
Scaled SEO and paid together
Ran integrated search and social programs — treating Google Ads, Meta, and organic as one demand system instead of separate budgets.
- 2020
Rebuilt for signal loss
Reworked paid measurement and creative strategy as tracking got harder, keeping performance steady through the iOS shift.
- 2024
Pivoted focus to AI search
Turned toward AI Overviews and LLM visibility — an evolution of the same fundamentals, not a break from them.
About
A practitioner, not an evangelist
I've spent more than 15 years in digital marketing — running SEO, Google Ads, and Meta Ads programs for brands that needed revenue, not just rankings. I learned the craft when search meant ten blue links and a lot of manual work, and I've adapted through every shift since.
A few years ago I turned my focus to AI search: AI Overviews, LLM citations, and the changing way people find answers. To me it's an evolution of the same fundamentals I've always worked with, not a break from them — understand how people look for things, then get brands in front of them.
I work hands-on with a small number of clients at a time, treating organic and paid as one demand system. No hype, no jargon — just the same practitioner's eye applied to where search is heading next.
- [Add credential — e.g. Google Ads certification]
- [Add credential — e.g. notable client result]
- [Add credential — e.g. speaking engagement or publication]
- [Add credential — e.g. years managing enterprise budgets]
Hasnain HararwalaIn their words
What clients say
Recommendations from business owners and marketing leads Hasnain has worked with.
“I sat with Hasnain the other day to discuss my business’s digital marketing and he was fabulous. Really knows his stuff and helped me immensely. Thanks Hasnain.”
“Hasnain spent time coaching me on how to improve my company’s digital footprint. He explained things very well, looked at the company overall rather than just one part, and was generous with his time and expertise.”
“Just had a session with Hasnain and I’m blown away by his incredible knowledge. I highly recommend talking to him about your business’s digital strategy.”
Insights
Notes from the work
Plain-language takes on AI search, SEO, and paid media — written like someone who has actually run the campaigns.
AI SEOAugust 18, 2026
Getting Cited by LLMs: A Practitioner Checklist
Citations are the new backlinks. A concrete checklist for making your content quotable by ChatGPT, Perplexity, and Google.
8 min read
StrategyAugust 4, 2026
SEO and Paid Media Working Together, Not in Silos
Search and paid teams still run separate playbooks at most companies. Here is where they actually compound.
5 min readReady to show up where AI is looking?
Bring your current search and paid setup. We'll spend the session finding the fastest wins and a clear plan for AI visibility — no pitch, no jargon.